15 reasons to switch your CMS to WordPress for SEO

1. User Experience 

WordPress uses themes and plugins to make your website more professional and attractive. The CMS believes a seamless user experience is vital for high engagement to boost sales and revenue. A high engagement proves that your website is worth visiting and people love your services. Creating an excellent user experience reduces the bounce rate, which means you will have increased organic traffic to your site. Google and other search engines also reward websites with a quality user experience. As such, this is the right time to invest in WordPress to make your SEO efforts easier.

2. Metadata Management

Metadata and SEO titles are important terms used when creating SEO-friendly websites. Web developers add keywords to your metadata to help your site rank high on the SERPS and enhance the engagement rate. WordPress helps search engine crawlers understand your website’s theme and generate results accordingly, making it easier to manage your metadata. Manageable metadata is a sign of a well-maintained website since the site will highlight the value it offers customers.

3. Content Creation

High-quality content is essential for Google to rank you high on its search results. Content also leads to high conversation rates since it provides value to your customers. Fortunately, WordPress will help you provide that effortlessly.

4. Image Optimisation

WordPress adds images and videos to your website. In addition, it can also optimise your images since it can add ALT tags and brief descriptions and compress images to boost loading times.

5. Security

Cybercrime has increased recently, and many websites are spammed or hacked with viruses. No website is 100% since many individuals can target your site for their benefit. Fortunately, switching to an effective CMS like WordPress will provide robust security. WordPress has security experts who are ready to help you protect your website.

6. Mobile-Optimisation

You already know that many people access the internet through with mobile devices. Almost everyone owns a smartphone in this digital era. WordPress ensures that all its themes are optimised for mobile phones. WordPress developers examine whether a theme looks good on all devices before customising the website.

7. Social Media Integration

Social media is an effective strategy to increase your brand’s visibility. WordPress has many plugins to help you integrate and maximise your brand’s social media exposure. Some plugins can also help you automate campaigns, add social media buttons, and embed a social media feed to your site. The comments, shares, and likes you get on social media will help your website rank high on the SERPS.

8. HTML Markup Incorporation

WordPress includes some HTML pages that describe your website’s structure so search engines can get the workings of your site effortlessly. You no longer have to worry about SEO optimisation when you use WordPress. Its HTML and PHP effectiveness will help you create an easy-to-use and high-ranking website.

9. Impressive Website Speed

WordPress has everything you want in a CMS. Besides the design and content, speed is vital when choosing the ideal CMS. The bounce rate will increase if your website takes time to load. Fortunately, WordPress solves this problem for you since it optimises your website’s speed. The CMS also has features that enable you to manage the speed.

10. SEO-Friendly Themes

WordPress uses SEO-friendly themes to optimise your website for SEO. You will also enjoy better support for your plugins. The best thing about these SEO-friendly themes is that you can use them for blogging, business, portfolio, and eCommerce.

11. Community Support

WordPress is a community of experts, web developers, designers, and writers ready to help you with any problem. You will also find different forums that can help you with WordPress-related issues. The WordPress website also has blogs and articles that will help you solve issues with SEO.

12. Advanced Structured Data Control

Structured data helps search engines understand your website. WordPress offers advanced options to manage structured data. This enables you to create a schema markup that gives search engines a clear picture of your website. Managing structured data will help you rank high on the SERPS and improve visibility.

13. Organised Content

Content is king. A successful website must optimise its content. WordPress offers a well-organised content structure to aid in efficient content management. The CMS has customisable taxonomies that allow you to sort content understandably and neatly. This ensures that your content is easily searchable and improves user experience.

14. Optimised URLs

URLs have a significant impact on SEO. Short and descriptive URLs with relevant keywords are likelier to rank high on SERPS. Fortunately, WordPress allows you to customise your URLs to ensure they are SEO-friendly and lead to better website visibility.

15. No Charges

You no longer have to worry about starting an online business with limited capital. WordPress is free and has no hidden costs. Another advantage is that WordPress operates as an open source. As such, you can alter the codes to get your desired website.