Bathroom Renovations
THE FACTS
INDUSTRY: Home Improvement
SUB-CATEGORY: Bathroom Renovations
BUSINESS SIZE: Small Business
BUSINESS LOCATION: Northern Sydney
AGE OF CAMPAIGN: 2 Years
THE BUSINESS
This SME bathroom renovation company has a team of two highly skilled employees who serve the Northern suburbs of Sydney, Newcastle, the Central Coast, and the Hunter Valley. Their target market is domestic clients who are looking to renovate their bathrooms to create a more modern and functional space.
THE PROBLEM
The client had no online visibility and relied mostly on referrals and their website for leads. After signing up for SEO, the website that used to provide them with leads stopped producing results. They had no previous provider and had a very basic knowledge of SEO. What they really needed from SEO was to increase their online presence as they couldn’t rely solely on word of mouth.
THE STRATEGY
The strategy we proposed was a comprehensive SEO campaign targeting 15 relevant keywords. We also recommended website changes, including a Home Page Enhancement (HPE) to improve site speed and user experience. Additionally, we conducted a site audit to optimise their hosting and ensure the website was performing optimally.
Of Keywords Found On Google's First Page
Of Website Traffic Generated By Organic Search
Increase In Total Website Traffic
Increase In Website Lead Generation
I am very happy with their professionalism and level of service, highly recommend them to anyone interested.
THE OUTCOME
This bathroom renovation business saw a significant improvement in its online visibility after engaging with our marketing company. With a 15-keyword campaign, website changes, and hosting optimisation, the business experienced a 1,216 position increase in page rankings, a 128% increase in organic traffic, and a 44% increase in organic leads. The success of the SEO campaign allowed the business to book out work for a month in advance, and they even struggled to keep up with new leads due to the high volume of inquiries. The business was able to grow and expand, thanks to the increased online presence and lead generation brought about by the campaign.