Dentist
THE FACTS
INDUSTRY: Healthcare
SUB-CATEGORY: Dentist
BUSINESS LOCATION: Sydney, NSW
AGE OF CAMPAIGN: 12 Months
THE BUSINESS
Our client’s dental practice, located in the North Shore region of Sydney, NSW, is managed by a small team consisting of one administrative staff member and a full-time dentist. Despite having only one dental chair, they have built up a loyal customer base, although their visibility is limited due to the location of their small office. Our marketing strategy aims to expand their reach and customer base.
THE PROBLEM
Due to the location of their business, our client faced the difficulty of restricted exposure, prompting the need for a robust digital presence. Because they had never attempted SEO previously, they came to us for advice on how to increase their search rankings and attract more clients online.
THE STRATEGY
Our SEO strategy for the client consists of targeted on-page content, backlinking, and guest blogging. With a focus on 15 location and service-specific keywords, we obtained the top three results for the majority of them. As the campaign continues to perform successfully, we intend to broaden the keyword list to target more services and locations. One guest blog has been allocated to help further boost the client’s online visibility.
Of Keywords Found On Google's First Page
Of Website Traffic Generated By Organic Search
Increase In Total Website Traffic
Increase In Website Lead Generation
We were previously ranked page 10 onwards on Google, in other words invisible to the majority of keywords positioned on page 1.
THE OUTCOME
The company has achieved outstanding results with our SEO strategy, including a remarkable increase of 1,168 page positions and improved visibility on Google Maps. These accomplishments have contributed to an 88% increase in website traffic and a 100% increase in leads, resulting in a total of 353 conversions. Impressively, 74% of these conversions came through organic search, demonstrating the effectiveness of the company’s SEO strategy.
Because of the increased workload, an extra administrator has been hired to manage front desk tasks and appointments.