Home Renovator
THE FACTS
INDUSTRY: Home Improvement
SUB-CATEGORY: Home Renovator
BUSINESS SIZE: Small Business
BUSINESS LOCATION: Melbourne
AGE OF CAMPAIGN: 2 Years, 5 Months
THE BUSINESS
Our client completes domestic projects as a home and bathroom renovation specialist. This team, which consists of the director, a tradesman, and an apprentice, is primarily based in West Melbourne, however, they are willing to travel to ensure their clients’ needs are met.
THE PROBLEM
This client had never before explored SEO and had no prior knowledge of or experience in the field. Because they had never worked with a marketing company before, they came to us for advice on how to increase their search rankings and attract a larger audience online.
THE STRATEGY
Our tailored SEO strategy for this client included targeted on-page content, backlinking, and guest blogging to improve their search rankings. We began with a 15-keyword campaign but reduced it to 10 as our efforts proved too successful and saw our client booked out for 8 months in advance. We also rebuilt his website, leading to improved conversion rates, and ensured its technical health with hosting and site audits.
Of Keywords Found On Google's First Page
Of Website Traffic Generated By Organic Search
Increase In Total Website Traffic
Increase In Website Lead Generation
Since jumping across to the Sweet team, the results speak for themselves. Really great experience with Trent and the team.
THE OUTCOME
Following the implementation of our SEO strategy, this client experienced considerable increases in a range of metrics. Their website traffic has climbed by 150% since the start of the campaign, and they currently have 8 keywords on page 1, up from none previously. Additionally, their Google Maps exposure has increased, making it easier for potential clients to discover them. The most exciting result, though, is the 88% increase in leads they have experienced, indicating the success of our focused strategy.