Tips to Improve Your SEO Rankings
One of the most changeable aspects of digital marketing in the current era is SEO. Professionals will advise you that many of the strategies that were used for digital marketing in the past are currently redundant. With the changing trends of SEO in Adelaide, you might wonder how it’s possible to remain on top of the search engine results pages (SERPs). Due to the constant changes in how Google understands, interprets, and values content, professionals understand that it is nearly impossible to keep up with the changes before they first affect them. Hence, hiring professionals to ensure you remain on top is essential for your campaign.
WHY DO YOUR RANKINGS IN THE SERPS STILL MATTER?
According to statistics, the first five results in Google search engines generate more than 67% of all clicks. Although digital marketing has exploded with new platforms growing in popularity, none can surpass ranking higher in Google in generating better traffic to your website.
Explained in simple terms, ranking higher in Google translates to more people visiting your site, increasing your opportunity to turn these visitors into new customers. If your ranking is also higher than your competitors, their customers will likely prefer your brand. Ranking higher is not only important for winning customers but also crucial for boosting the credibility of your brand. This may be boring to the new customers, but convincing your target that you are the most credible source in your industry will, in the end, help turn leads into paying customers.
Improve Your SEO Rankings with the Following Tips
1. Focus on your site’s speed
In SEO ranking, it is the speed of your site that matters. Google has used this ranking factor for the past decade. Here are reasons why Google has emphasised speed as a ranking factor:
- User experience
- Pages that search bots can crawl with the allocated crawl budget
The main objective of Google is to deliver a positive experience to its users. So, a slow website hinders this mission, and the site with a lower ranking will be punished with a lower ranking and reduced organic visibility. A site taking too long to open is excited by the users, and every time your site is closed after a single visit for a short time, a red mark is placed against the site by the search engines. On the other hand, sites that retain user attention are rewarded with a higher SEO ranking.
2. User engagement metrics
Maintaining and excelling in your place in the search engine results pages requires placing user management as a key factor. Google maintains that the more time a user spends on your website and the more pages they visit within it, the more valuable your site is. Several engagement and retention mechanics determine whether your site should be shown more or less to visitors. The metrics include the following;
- Bounce rate: This is where a user visits your site and leaves or sifts through multiple pages.
- Time on page: The time a user spends on your site directly correlates to the value of the site’s information.
If your website excels at the metrics above, the search engines will likely view it favourably. Additionally, suppose your site delivers content that makes users spend more time there. In that case, search engines interpret your pages’ content as relevant, hence sending a signal to the search engines.
Google focuses on matching users with websites that satisfy their search queries. As such, websites that retain higher engagement with their users are awarded higher SEO rankings than those that don’t. Unfortunately, pages that record a high bounce rate and low time on the page will be punished by a lower SEO ranking.
3. Quality content
The quality of the content published on your website determines how it appears, and its ranking in the SERPs. Hence, as a digital marketer, the focus should be on creating content that users want and thinking about optimising it for search engines. Your content should be valuable to its users, interesting, well-structured, and of ample length. Finding a balance between writing content for people and Google is essential.
4. Create link-worthy content
One way that Google perceives your content’s value is through backlinks. This technique has been used by Google as a ranking factor since 1996. Studies indicate that backlinks account for more than 50% of your website’s appearance in search engines. You can build backlinks by providing engaging, relevant, and well-researched content. The content you create and publish should also be educational, information-rich, and entertaining. Professionals advise that you share content with a clear idea of who you want to consume it and customise it for them.
Conclusion
Learning and mastering SEO strategies that improve your ranking takes considerable time and effort. Businesses and individuals highly compete in the area, all looking forward to a scalable and cost-effective way of increasing the quality and quantity of inbound leads.
