Selecting and Optimising Quality Backlinks
For Adelaide businesses, selecting and optimising backlinks is an essential aspect of search engine optimisation (SEO) and improving your website’s visibility and organic traffic. Your ranking is determined by the quality and authority of the domains you have used in building your backlinks. As such, those you have built from high-quality domains within the niche send a strong signal to Google about the site’s quality and relevance.
When multiple websites refer to your pages by providing inbound links, the search engines perceive the site as trustworthy and, therefore, likely to rank well in the search engines. Are you wondering about the secrets to earning quality backlinks to improve your ranking? This depends on the quality of the content you create. There has recently been a paradigm shift in what Google considers quality content, unlike in the past, where quantity was valuable.
How to Get Quality Backlinks?
1. Be a Source for Reporters and Bloggers
Journalists and bloggers rely on HARO (Help A Blogger Out) as a relevant source for their new stories. The platform helps those looking for expert sources in their niche. Therefore, signing up as a source on HARO ensures you receive regular emails with queries on various contemporary topics. When a query has been made, it comes with several requirements, including the submission deadline, the media outlets where your inputs will be published and the address to send your pitch.
Once your pitch has been accepted and is quoted by a reputable website, along with backlinking, your site will have positive exposure. To maximise your chance of getting quoted, you must respond to the requirements as soon as possible and stick to the original requirements exactly as asked. A backlink from HARO strengthens your reputation, creates brand awareness, generates traffic, and improves your ranking.
2. Publish Skyscraper
Skyscraping involves getting the best-performing content in your niche and ensuring you create something better. You find a skyscraping opportunity when searching for your target keyword and checking the page 1 results. When scanning through the content, ensure that you find the gaps you can profit from and create something with answers that the current content does not provide. By so doing, you will easily outrank them.
Using Ahrefs Site Explorer or Ahrefs Keyword Explorer is critical to being more accurate with the skyscraper technique. These analyses the competitors’ websites, sorting out their blog topics based on the number of referring domains. Analysis helps you determine the topics to prioritise for your skyscraper content. After publishing your content, ensure that you increase its reach by featuring it on social media platforms and emailing it to contacts in the industry for their interest.
3. Build Links from Outdated Resources
This is a technique where you find sites in your niche that have shut down, changed names, moved to a different URL, or are no longer offering services. The sites will link you to the old URL, where you can inform them of their outdated link and request that they link to your site.
4. Publish Ultimate Guides
One of the best ways to rank higher in search engines is through quality backlinks. However, getting quality links might be the most complicated part. Generating backlinks from sites requires you to provide content that users want to link to, including ultimate guides. The guides compile information on a given topic in one place. Your guide should be comprehensive, with all the information relating to the topic. After creating the guide, promote it, and people in the industry will link to it.
5. Resource Page Link Building
Resource pages link out to other sites by improving someone’s rank after they add your link to their resource page. Finding resources in your niche is easy. Once you have a list of pages that match your content, you can draft customised emails and explain how your content will be valuable to any existing resource pages. You can also increase your chances of getting approval by sending out feeler emails.
6. Guest Blogging
Guest blogging can help you reach an existing audience in your niche, generate traffic, and build authority for your site. If you want to find guest blogging opportunities for your niche, the following search strings are essential;
- Your keyword + inurl:write-for-us
- Your keyword + intitle: write for us
- Your keyword + guest posts
- Your keyword + become a contributor
- Your keyword + inurl:contribute
Do's and Don'ts When Optimising Your Backlinks
Do’s
- Focus on natural links from quality content
- Use only high-quality directories
- Guest blog for high-quality links
- Focus on relevance and authority
- Focus on blogger outreach
Don’ts
- Don’t get links from poor-quality content
- Don’t fall for spammy paid links
- Avoid backlinks that are not in the text
- Avoid manipulation
- Avoid trading links
Conclusion
Overall, selecting quality backlinks is crucial for improving your website’s SEO performance, attracting relevant traffic, building trust and authority, and avoiding potential penalties. Obtaining a few high-quality, relevant backlinks can significantly impact your site’s SEO more than numerous low-quality links. You should, therefore, invest time and effort in acquiring backlinks from reputable, relevant, and authoritative sources within your industry.
