Defining Off-Page SEO
Just like the name, off-page SEO in Adelaide and beyond refers to the external factors affecting the search engine ranking of a site. There are numerous factors that Google uses in determining the ranking algorithms. According to search engines, off-page SEO is a vote of confidence from other web users.
In addition, according to recent statistics, off-page SEO factors account for more than 50% of your site’s ranking. Hence, taking care of these factors is vital in creating a holistic SEO strategy. Although many factors impact SEO, not all are weighted the same. As such, you can achieve immense results for your brand when you focus on the most important factors.
What Are Some of the Off-Page SEO Ranking Factors?
1. Do-follow vs. no-follow links: Links are different in the way they are created. The no-follow links do not count as links to your page. However, they are still valuable in determining your website’s ranking. Therefore, to rank higher in search engines, it is crucial to have both the do-follow and no-follow links.
2. Number of linking domains: Having many links is important. However, ensuring the links are from different but unique domains is better than having many links from the same domain.
3. Domain authority of linking domain: Domain authority is something that SEO Moz uses when ranking the strength of a domain. Hence, a domain’s strength affects the link’s weight and value.
4. Link relevancy: The link’s relevance to your site determines the legitimacy and relevancy of links pointing to your page.
5. Link diversity: Your site should build links from the relevant industry. Those that feature links from irrelevant pages or spammy links are penalised.
6. Anchor text: Hyperlinking with the keyword of the targeted page carries more weight than a link instructing the user to click for more. However, anchor text should be used in moderation to avoid penalties for texts using the same anchor text.
Off-Page SEO Checklist
Off-page SEO is crucial in improving your online presence efforts. However, it might take time to get the desired results. Here is a checklist to help you get started.
1. Analyse Your Backlink Profile
Backlinks are useful because they help you build page rank authority, a key factor in ranking. It signals the search engines the quality of your content and that your site’s visitors like it. Therefore, having high-quality backlinks will benefit your page. You can create backlinks of two different kinds.
- Natural links: Occurs organically after a publisher links to you
- Built links: These links are a direct result of your efforts.
Are you Wondering what your link-building strategy should entail? Analysing your website’s link profile with backlink checkers like Moz, Ahrefs, and others would be best.
2. Conduct Link-Building Outreach
You can conduct your link-building outreach in many ways, including;
- Finding broken links: With a broken link, you can email the owner or webmaster, suggesting that your content replaces the broken link.
- Write guest blogs: You can offer to write unique posts for blogs and other publications. Guest blogging can give you a link back from a high-quality website.
- Identify unlinked brand mentions: Reach out to those who have mentioned your brand and request them to link to your homepage or topic page.
- Pitch shareable content: Off-page SEO strategy is sometimes about the quality of on-page content. You can find the publishers already posting about your content, email them and determine whether they would be interested in sharing your valuable content with their readers.
3. Leverage Social Media
Off-page SEO is not always about backlinking. Other important things, such as traffic from different visitors, are a positive indication to the search engines. This makes social media crucial as part of your off-page SEO strategy. Sharing your content on social media drives your website traffic, improves engagement data and increases users linking to it organically.
4. Increase Branded Mentions
With or without links, branded mentions positively impact your ranking. Links are indicators for online relationships, which means that mentions also provide information about relationships. Creating an engaging and targeted social media campaign increases your branded mentions on different platforms.
5. Optimise Local SEO
Local SEO is a must-have form of off-page optimisation if your business has a physical location. You can optimise your listing by following the required guidelines and providing relevant and accurate information about your location.
Conclusion
Now that you know about off-page SEO, it is time to grow your brand, improve organic traffic, and increase your revenue.
