Things to Consider When Choosing a Domain Name

Are you ready to establish an online presence? You must use a domain name that matches your business. Here are a few things to consider when choosing a domain name.

1. Keep it Short and Simple

A long domain name makes it difficult for people to remember, meaning you will get less traffic to your website. SEO experts recommend choosing a domain name with 6-14 characters. However, a short domain is only helpful if it is easy to spell and pronounce. People will lose their way when typing the domain name in the search bar.

2. Use a .com Extension

Have you ever noted that most websites use a .com extension? Although .com is the most popular extension, other trusted options like .net and .org exist. You will find many extensions on the web, but you must choose one that is professional and trustworthy. Always go with .com if it is available. Choose decent alternatives like .org, .net, or .co if it is unavailable.

3. Avoid Hyphens, Numbers, and Double Letters

These elements are another stumbling block to people trying to access your website. Most people will not keep these characters in mind. Double letters will make your domain name messy and hard to read. Additionally, these elements are prone to typos as users try to search for your website. Another reason not to use hyphens and numbers is that you will not convey the domain name clearly when sharing your website’s name through word-of-mouth. As such, people will miss your website leading to low traffic and revenue.

4. Be Unique

Choosing a domain name that is clear, concise, and unique can be challenging. However, it is doable. Ensure you keep your business name and what you offer at the front of your mind. Look at your industry and ensure your domain name attracts your target audience. Also, ensure that the name you select is not trademarked, copyrighted or being used by another business.

5. Add Keywords

Do some keyword research to direct your domain name. Remember you want something short and attractive. Adding a keyword will help you boost your SEO, increasing traffic to your business. Look for options with low to medium competition to increase your ranking chances. Most importantly, ensure the keyword reflects your brand.

6. Be Memorable

The web has millions of registered domain names. As such, choosing a catchy and memorable domain is essential. Once you have chosen the perfect domain name, please share it with your friends to ensure it sounds appealing and makes sense to others.

7. Protect Your Brand

Every businessperson wants to protect their investment. As such, you can purchase various domain extensions and misspelled versions of your domain name to prevent competitors from registering other alternatives to your website. This strategy ensures that your customers are directed to your site even if they misspell it.

8. Target Your Area

Is your business local? If so, consider including your city in your domain name. This makes it easy for local people to find and remember your website. Targeting your area will also help you optimise your Google My Business (GMB) listing. With GMB, your business location will appear within rendered search results.

9. Act Fast

Please register your chosen domain name quickly since millions are registered daily. Domain names sell quickly, especially since most of them are affordable. Acting fast will prevent your competitors from registering a similar domain name and you from going through the research process again.