A website is your brand’s most powerful marketing tool. Your website leaves a lasting impression on your customers. The impression can be good or bad depending on many factors. Getting the user experience right can help you increase organic traffic and make your website rank higher on the SERPs. The digital world constantly changes; trends can make your site feel old and outdated. Although a redesign may be desirable, you may not have the time or resources. Fortunately, there are things you can do to improve your user experience. Today, we will discuss some user experience tips for success when combined with SEO in Adelaide.
What is User Experience?
User experience is the process of increasing customer satisfaction by improving your website’s usability, accessibility, and efficiency of user interaction with the site. The user experience focuses on how your customers feel when interacting with your website. In other words, it involves your content and how you use it to connect with customers before they touch your products. User experience aims at escorting your customers around the website in a way that tells them what you want them to see and understand everything in their navigation journey.
User Experience Tips for Success
Creating an excellent user experience requires understanding the problems your customers may experience when visiting your website. Here are some user experience tips for success.
1. Use White Space
Some website owners think that white space is for advertisements. However, this space is essential to excellent web design since it makes your content more visible. Your readers can also focus on other elements surrounding the text. White space increases user attention and makes your website feel open and modern. Unfortunately, having too much white space may hinder you from portraying valuable information. As such, the best thing is to find a balance between what you want to communicate and surrounding it with some space to highlight text or images.
2. Speed
A website that takes a long to load experiences a high bounce rate. With the invention of smartphones, people want to access information fast and on the go. A slow page load interrupts the user experience and is a source of frustration. SEO experts suggest an extra five seconds of page load time can increase the bounce rate by more than 20%. As such, improving your page speed is essential. One way to increase your page load speed is to compress your images before loading them onto the website. You can also load vital elements first to determine whether your website needs other things. Use Google to get information about your page speed and learn various ways to improve your website’s load time.
3. Use Bullet Points
Bullet points are an effective way to solve your customer’s problems since they allow them to get all the information they want quickly. Bullet points also make your content look more attractive. You can also get creative with your bullets since many icons are available. Using different images to represent your points allows you to isolate crucial information without getting caught up in terminology or specifics.
4. Optimise Your Call to Action
Your audience already knows what information is essential to them. As such, your website needs a call-to-action button that allows your users to navigate more easily. Think about colour and its psychology when creating your call-to-action buttons. Different colours evoke different messages. As such, choose your colours wisely. The words you use should also excite your readers to do something. Make your words bold, time-sensitive, and action-oriented.
5. Use Images
Users judge your website before deciding whether to browse it further or not. People can easily pick out generic stock photos when visiting your website. Using stock photos will decrease trust since your website will appear non-unique. No stock photography will convey your brand as trustable and valuable. Actual images speak to your customers, telling them you are a genuine business person. Ensure you place your images strategically to allow users to break from the text. Also, ensure the images are relevant and non-generic.
6. Include Well-Written Headlines
Your website’s headings and content are driven by what your customers want. Ensure you include keywords in your title to attract the right audience. Google and other search engines give headings more weight over content. As such, including well-written headings will make your website stand out from your competitors. Headlines guide visitors through the site, making finding the content they want easy.
Conclusion
These tips will help you improve your website’s user experience. Ensure your website is responsive and mobile-friendly and your web pages load fast. The secret to an excellent user experience is making it work for your web visitors by leading them to the data they need. At Marketing Sweet, we can help you improve your website’s user experience. We have an experienced and dedicated team waiting for your call.
