Defining On-Page SEO
On-page SEO involves all the practices involved in optimising your site to rank higher on the Search Engine Results Pages. It is important to rank better on search results because this drives more traffic to your site.
With time and to ensure that you maintain that good rank on the search engines, practices followed in achieving that rank require regular adjustments and content improvement. This is essential in enabling the search engines’ crawlability.
ON-PAGE VS OFF-PAGE SEO
While on-page SEO focuses on updating and optimising a website to improve its ranking on the SERP, off-page SEO involves practices done on external websites aimed at driving traffic to the main site.
Factors Affecting On-Page SEO
While there are many factors affecting on-page SEO, some of the factors that weigh heavily on the results include;
- Keyword research
For an effective SEO campaign and to drive relevant traffic to your site, keyword research is key. If you attract relevant and targeted traffic to your site, you are likely to have increased sales and revenue. This can only be achieved through keyword research. - Page load speed
Your site’s ranking is also affected by its load speed. High page load speed leads to a high bounce rate, leading to a drop in the majority of viewership. - Image Alt tags
Since search engines crawl images through Alt tags, avoiding the Alt tags helps you leave a lot of traffic on the table. - Internal linking
In the eyes of search engines,internally linking your pages by forming a hierarchy of great content boosts your site traffic and is a major plus. - URL structure
Your URL should be easy to read for users and the search engines. - Meta description
A well-written meta description improves the visibility of your web pages. This helps improve your click-through rate. - Keywords in title, tags, and content
You can further improve your ranking and traffic on the SERP by using niche-specific keywords relevant to your content. Making your title catchy and clickable is also vital. This will boost clicks and searches. - Heading tags
Another good on-page SEO practice is using accurate keywords in H1, H2, H3, and H4. Heading tags improve the overall user experience, making your content elegant, symmetrical, and well-structured. - Content of page
Improving your SEO rankings requires a positive user experience when they visit your site. As such, you should focus on the user’s interest-based content, leading to a better user experience. - Content length
Your content is not limited as long as it satisfies the reader. However, focusing on value-driven content that users want is advised. No matter the length of the content, the audience will read it. - Plagiarised or duplicate content
Putting plagiarised or duplicate content on the web results in penalties for your site by search engines, thus downgrading your site’s authority. So, creating unique content for every page is advised.
Useful Tools for On-Page
1. Ahref’s keyword explorer
This tool helps find new keywords for deep targeting and displays the date of backlinks for the page you are ranking.
2. Yoast SEO
The tool is useful in adding meta tags, titles, and structured data to posts and pages.
3. Google developer’s page speed insight
With this tool, you can analyse your page, letting you know which areas need improvement so that your site can load faster and rank higher in search engines.
Conclusion
In summary, on-page SEO is necessary for achieving higher rankings in Google’s SERPs. This multifaceted approach involves a meticulous interplay of factors that shape a website’s visibility and online reach. Effective keyword research serves as a compass, guiding relevant traffic to the website and laying the groundwork for increased conversions. Optimising page load speed, utilising descriptive image Alt tags, and employing internal linking contribute to a seamless user experience that reduces bounce rates and keeps visitors engaged.
The combined power of compelling meta descriptions, targeted keyword integration, and well-structured content adds depth to your SEO strategy, while heading tags and high-quality content enhance the overall user experience. Content uniqueness is paramount, guarding against penalties from search engines. Mastering on-page SEO in Adelaide is an ongoing journey.
