What is Google’s Algorithm?

Do you want to appear on Google’s first page of results for your SEO in Adelaide? If so, you must understand how Google’s algorithm works. Google experiences about 5.6 billion searches daily. This means that the search engine has a significant impact on your business. But what is Google’s algorithm, and how does it work? How can you rank high on Google and increase your traffic? Read on to find out more about Google’s search algorithm.

What is Google's Algorithm

What is Google's Algorithm?

Google’s algorithm is a complex system that retrieves data from Google’s search index and delivers the best possible solution per query. Google uses its algorithm and various ranking factors to deliver webpages on its results page. As such, the Google algorithm is the process Google uses to rank websites on its organic search results page. Google has many algorithms working together to provide users with the best results possible.

In Google’s early years, the search engine made a few updates to its algorithm. However, it now makes thousands of algorithms annually to provide a better user experience. Some algorithms go unnoticed, but the search engine occasionally rolls out major changes that significantly affect the SERPS. Such algorithms include RankBrain, Pigeon, Panda, and Fred.

How Does Google’s Algorithm Work?

Google’s algorithm is complex. Unfortunately, it is not public information, and nobody knows how it exactly works. Google has over 200 ranking factors, and nobody knows them all. It won’t matter if you do because the algorithm constantly changes. However, Google hints at how to rank high on its search results page. Some ranking factors include earning backlinks from authoritative websites, optimising keywords, improving user experience, and making your website mobile-friendly.

While Google’s algorithm ensures users get quality results for their queries, the changes can be stressful and affect your business. Your website may lose its ranking level after Google rolls out a core update. So, we will help you create a plan to address and adapt to Google’s algorithm.

The Challenges Markets Face After Google Releases a Core Update

Here are some challenges you will face once Google releases a core update.

1. Uncertainty

A core update generates high uncertainty since the data is always confidential. Experts recommend using the cone of uncertainty to deal with the indecision caused by Google’s algorithm. The cone of uncertainty is a concept developed by PMs and software developers to represent uncertainty in software development projects. The concept helps you understand how little information at the beginning of a core algorithm leads to uncertainty. However, the uncertainty decreases as experts research and learn more about the algorithm.

2. Misleading information

Markers receive a lot of unverified information once Google rolls out an update. Most authors provide generic information to marketers looking for solutions to complex issues. This shows the need for basic SEO content knowledge since only a few people can differentiate good from bad content.

Recommendations for Website Owners

Here are some recommendations to help you succeed through Google’s algorithm.

1. Don’t build your SEO based on algorithm updates

Google changes its algorithm frequently. However, the principles remain constant. Google’s principle is that your website should provide the best user experience possible. All your website’s elements should answer the user’s problems.

2. Know your audience’s intent

Understanding your audience and what they type on Google’s search bar will help you create content matching their questions. Ensure you understand user intent and optimise your website to meet their needs.

3. Create authority within your niche

Every industry is unique, and each marketer wants to create high-quality content to lure customers to their site. As such, you must develop a framework to determine authoritative content for your niche. The framework will help you identify existing patterns, attributes, gaps and opportunities that will allow you to create authoritative content. Start by understanding your target audience, then define content opportunities and gaps. This will allow to create the content that users want. Finally, identify the best ways to distribute your content to reach the appropriate audience.

4. Improve user experience

Google’s algorithm aims at improving user experience. As such, your website should head towards that direction. Ensure all your website’s elements provide an excellent experience to search engine users. Create content that will allow a visitor to stay longer on your site. A longer period on a page means that the visitor found the content helpful and relevant to their query. This makes you an authority in your industry.

What is Google's Algorithm


Google’s algorithms are frequent and impact websites. However, ensure you create an SEO plan focused on your users, not algorithm updates. This will place you in a better position to succeed in any Google update.

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