October 2023

HTML vs XML Sitemap: Choosing the Right Option for Your Website A sitemap is a file that lists all the pages of your website, helping search engine crawlers understand the structure and hierarchy of your content. While there are different types of sitemaps, HTML and XML sitemaps are the most common options. In this blog post, […]

Introduction Did you know that Google uses HTTPS as a ranking signal? The decision to encourage website owners to switch from HTTP to HTTPS is to keep users safe on its platform. What is the Difference between HTTP and HTTPS? HTTP stands for Hypertext Transfer Protocol. It is a system for encoding and transmitting information

Crawling and Indexing One of the common questions in the SEO community is how often to crawl websites and the time it takes for the new content to index and appear in the search results. Well, crawling and indexing vary depending on different factors, with the average crawl time anywhere from 3 days to 4

Introduction SEO optimisation helps your website rank highly on Search Engine Results Pages (SERPs). However, it is an ongoing investment since technology and customer trends constantly change. Most businesses fail to understand this concept and get frustrated when they don’t get the expected results. Some businesses focus on on-page and off-page SEO and forget about

What to Know About Customer Reviews Undoubtedly, customer reviews are a success indicator for businesses today. The internet revolution is at a point where people trust and search for reviews before deciding whether to make a purchase. There is a strong thread connecting the psyche of digitally savvy customers and the reviews of others, and the thread

Introduction Google My Business or Google Business Profile is a critical localised marketing strategy that allows you to appear in Google search results. The most popular search engine globally is Google, where billions of searches happen daily. As such, Google is the best place to establish an online presence in today’s market. This article will

What You Need to Know About the March 2023 Update The March 2023 Google core algorithm update rollout has been confirmed and has begun to roll out. The updates have significant implications for the rankings. Therefore, staying informed is crucial. Once the implementation is completed, google will update its ranking release history page. As it

Google uses ranking factors to evaluate how well a website’s content matches specific online searches. As Google constantly evolves its ranking factors to meet the needs of its users, it is critical to understand what your SEO strategy should strive for to ensure that your business can reap significant benefits from ranking high in Google search

Do you want to appear on Google’s first page of results for your SEO in Adelaide? If so, you must understand how Google’s algorithm works. Google experiences about 5.6 billion searches daily. This means that the search engine has a significant impact on your business. But what is Google’s algorithm, and how does it work? How

What is an SSL Certificate? SSL Certificates are short data files that digitally connect a cryptographic key to an organisation’s details. It enables the padlock and the https protocol when installed on a web server, allowing secure communications from a web server to a browser. SSL is typically used to protect credit card transactions, data transfers,